Privacy Policy
Privacy Policy
Effective date: June 11, 2026
Mack Morris Heating and Air Conditioning (we, us, our) respects your privacy. This policy explains what information we collect through our website, how we use it, and the choices you have. By using our website or submitting a request, you agree to the practices described here.
Information we collect
Information you give us. When you book service, request an estimate, or submit an inquiry, we collect the details you enter, including your name, phone number, email address, service address (street, city, state, and ZIP code), the reason for your request, any notes you provide, and a preferred appointment date if you select one.
Information collected automatically. When you visit our website, we and our analytics providers automatically collect certain technical information, such as the pages you view, the site that referred you, your general location, and basic device and browser information. We also record marketing attribution data associated with your visit, including campaign parameters (UTM source, medium, and campaign), the page you landed on, and a session identifier. We log basic interaction events, such as clicks on our call, booking, and estimate buttons, to understand how visitors use the site.
Cookies and similar technologies. We use cookies and similar technologies, including Google Analytics and Google Tag Manager, to operate the site, measure performance, and improve our marketing. You can control cookies through your browser settings and can opt out of Google Analytics using the Google Analytics opt-out browser add-on.
How we use your information
We use the information we collect to:
- Respond to your inquiries and contact you about your request
- Schedule, prepare, and provide heating, cooling, and indoor air quality services
- Prepare estimates and follow up on quotes
- Operate, maintain, and improve our website
- Measure and improve our marketing and understand which campaigns reach customers
How we share your information
We share information only as needed to run our business:
- Service providers. We forward booking and estimate details to ServiceTitan, the scheduling and customer management platform we use to dispatch and manage jobs. We use Google Analytics and Google Tag Manager to measure website activity.
- Legal reasons. We may disclose information if required by law or to protect our rights, safety, or property.
Data retention
We keep the information we collect for as long as needed to provide our services, maintain business and tax records, and meet legal obligations, after which we delete or de-identify it.
Your choices
You may opt out of marketing communications at any time by following the unsubscribe instructions in our messages or by contacting us. You may also ask us to access, correct, or delete the personal information we hold about you. To make a request, use the contact details below. We will respond as required by applicable law.
Children
Our website is intended for adults and is not directed to children under 13. We do not knowingly collect personal information from children.
Security
We use reasonable administrative and technical safeguards to protect the information we collect. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.
Changes to this policy
We may update this policy from time to time. When we do, we will revise the effective date above. Significant changes will be posted on this page.
Contact us
Mack Morris Heating and Air Conditioning Charlottesville, VA Phone: 434-979-7129